Why I Love (and Hate) Sales
Posted by admin in Uncategorized on September 20th, 2009 | No Comments »
‘ There is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless, that’s it. I’m done.’ -Jim Young, Boiler Room -1999
The first thing I really enjoy about sales is it’s very quantifiable. I like being able to quantify my value to the company. If you ask most people what it is they do for their company to increase value, you’d probably get very vague answers: “well, I helped a my boss a lot with X,Y and Z, I have great client relations, I helped streamline X process”. Sure, all those things may be true, but how did it effect the bottom line? If you were sick that day, would the company have made any less money?
Ask me what I did last month. I could tell you exactly-30K in receivables, or whatever. My point is I like knowing my hard work is paying off, and at the end of the day, the most important part of any business’s success is the cold hard cash. (Care to argue?)
I also like the idea of actually being rewarded for my skill level and effort. In college I had a job working at a very ritzy resort as a security guard. During night shifts, part of my job was to deliver newspapers to the cottages at the crack of dawn. We had 5 different newspapers, and every guest got to choose which ones they wanted. Whenever I worked nights, everyone got a USA Today and a Wall Street Journal.
You think if I had taken the time to sort through each guest’s preference list, plan a speedy route, and get them exactly the paper they wanted, every time, I might have been promoted? Maybe. But that was a gamble, and 8AM class wasn’t. So I cut corners. My point is I find direct and immediate reward for my actions much more motivating. This is something I get from sales. Maybe it’s just an addictive personality, but I actually get a little rush closing big deals. Who doesn’t love instant gratification?
The competitiveness of sales is also something I find attractive. When you walk out of that office after a client meeting, you’re either a champion or failure. In a world of grey, sales is refreshingly black and white: Did they sign on the line? It’s all on you. I think this is why I excel more in individual sports- I like all the attention and credit; even if it comes at the price of being wholly at fault. I like being %100 responsible and independent when it comes to my success. This can be chilling and stressful, but it’s also very empowering.
Some things you can be taught, others you must learn.
The last thing I admire and respect about anyone in sales is the sheer skill (and balls) that goes into being a top producer. I don’t care if you are selling Orange Glo door to door, or brokering million dollar accounts for high net worth individuals. Anything to do with sales and you’re in for some hard knocks. Selling is a lot like surfing: you can read books and study the subject for 20 years, but that first time you step onto a surf board, you will fall.
You will butcher calls, lose clients, and fumble accounts due to inexperience. This is where skill comes in. There is intangible finesse that really good sales people have. They put you at ease. They connect with your personality. They read your subtle gestures and psychological idiosyncrasies. Then they seamlessly tailor this information into a holistic, custom, and emotionally reactive presentation. And they do it without batting an eye, and without the client ever noticing that they are being “sold”.
A good presentation is very gestalt. Ever seen Jordan shoot a fade-away jumper? It’s perfect. But it’s not just the way his feet leave the ground, the way the ball rolls of his fingertips, or the hanging arch- its all these things together that make it great, and distinguishable from any one of its constituents. With sales, the skill involved is less obvious; and that’s kind of the point.
To get to this level, you really have to feel every situation. This means hearing “no” a thousand different ways, and for a thousand different reasons. It means slammed doors. It means dial tones. It means “I need to think about it” and “I need to talk to my wife”. All you can do is be a little more prepared the next time.
I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. – Michael Jordan
So this is where I am at right now with sales. I don’t pretend to be the best, but I have made a commitment to becoming a consistent top producer, and this means studying and picking up gems of wisdom from people who know more than me. Over the next few months, I’ll try to bring new philosophies, tips, or lessons that I’ve picked up along the way. My aim is to give you practical, applicable bits that you can use immediately, even if your career doesn’t focus on directly sales. (Trust me, it does).
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
-Jay Abraham




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